The launch of the new Popeyes chicken sandwich didn’t start off big. Popeyes capitalized on the desire of African Americans to feel at home. Turn product launch into a trend . Founded by New Orleans businessman Al Copeland in 1972, Popeyes Chicken and Biscuits entered a … You might have also seen Popeyes’ chicken sandwich at Halloween parties this weekend. In this post we break down everything that went right for Popeye's marketing. With all of the PR and marketing efforts behind it, had that sandwich been a dud, the Popeye’s viral explosion probably would not have occurred. They made a great sandwich and could thus back up their ads and their tweets. But once a well-timed Popeyes tweet kicked off a so-called chicken sandwich war, the company decided to hold back its TV campaign to let the enthusiasm grow organically. In August, consumers warred on Twitter over whether Popeyes, Chick-fil-A or Wendy’s has the best chicken sandwich, driving demand for Popeyes’ version. By incorporating experiential elements to your PR campaigns, you can boost engagement, and thus create a deeper connection with your audience. Popeyes Chicken: The Chicken Sandwich For months, a fried chicken frenzy gripped America, sparking food-fights and fistfights as people scrambled to get their hands on a brand-new burger. Why it worked. Takeaways from these and other efforts abound. Popeyes nails the foundational components of a marketing stunt with their latest campaign. Here’s the thing. With that in mind, here are five superb PR campaigns of 2019. Method. — Popeyes Chicken (@PopeyesChicken) August 12, 2019. Most included a […] Popeyes’ dig at Chick-fil-A is reigniting an early kerfuffle between the two brands. The first Popeyes tweet seemed innocent enough — a photograph of the chain’s new fried-chicken sandwich (chicken breast, brioche bun, pickles, sauce) beneath an … Advertising powerhouse GSD&M is the agency of record in North America for Popeyes Louisiana Kitchen and oversees the chain's social media strategies, so … Popeyes… Social media campaign. Popeyes, which along with Burger King is owned by Restaurant Brands International, had intended to feature TV prominently in its marketing campaign, but decided to hold back after the “chicken sandwich war” took off on social media. PR pros can glean ideas for improving their own campaigns by examining other brands’ successful promotions. By far the Popeye’s chicken sandwich campaign was one of the best and most lucrative of 2019. Bottom Line. But it was just a taste of things to come. New chicken sandwich. 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