Depending on how it matches your product, you may want to use an animated or illustrated explainer video to stand out from the crowd (and not come across as too in-your-face). Digital India initiative to boost e-commerce across country: AMI Once the Digital India project takes off, the government will deliver services via mobile connectivity and in doing so, is expected to bring the internet and broadband to remote corners of the country, thus providing the underlying connectivity for e-commerce. Faster, efficient and secure payment options have played a big role in driving the unprecedented growth of the e-commerce market in recent years. This gives us insight into our customer experience as a whole and how we can build loyalty over time. There has already been a trend by companies like PlayStation and Nikon transitioning to video user manuals. If you are creating videos featuring guest experts, for instance, you can always re-use the audio and market it as a podcast. To this end, marketers in many fields (perhaps not all) need to approach audiences with a value-based offer instead of a “sale.” And videos excel at giving customers a really up-close look at a product, service, or even an influencer or teacher. There are plenty of different types of videos out there and part of creating an effective content marketing strategy is having a solid understanding of your purpose before you sit down and create the video (or any other type of content, for that matter). The key here is to think beyond profit and product -- show them something about your philosophy, or share some information on an interesting event, or offer some valuable information. Online grocery shopping and telemedicine, for … The role of digital platforms in supporting integrated multichannel marketing is a crucial part of all marketing strategies. Digital marketing is one of the key factors to the success of eCommerce and digital analytics is the key to digital … By continuing to use our website, you agree to our. Text Books : 1.Frontiers of electronic commerce – Kalakota, Whinston, Pearson 2. It also gives marketers the opportunity to develop ads that are focussed on time-sensitive promotions. • Describe how Internet technology has changed business models. At this point, you may be thinking that video is only a tool to get a user to buy your product, but we are seeing this medium encourage engagement both pre-purchase and post-purchase. And it makes sense: in an impersonal digital world, we’re craving connection and personality. Today, it’s not just traditional industry competitors you need to worry about, but new entrants from outside your industry, equipped with new digitally based business models and value propositions. (Social Media Today). Explainers can help educate people about your product and can be used in conjunction with instructions, customer service activities, and a whole other range of applications. The more they know about your positive practices, the more likely they are to stick around. Videos on landing pages can be very effective but only if they don’t scare viewers away. Another reason why video is great for conversions on websites is that they actually keep people around for long enough to look around on the site. Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. You send out digital invoices by email. And landing pages are great places to place videos, too. This statistic reinforces the fact that digital video can be used as a technique for brand awareness, as well as the virtual version of window shopping. It is no wonder that video is replacing in-person experiences like window shopping, store clerks and instruction manuals. • Identify the various types of e-commerce and explain how e-commerce has changed consumer retailing and business-to-business transactions. The interesting thing about these videos is that they’re only up for 24-hours so that creates more of a real-time feel. So in a sense, it can function like market research. Earlier, digital experience was just another notion but considering the present picture, digital experience must be the top priority for digital commerce businesses. 97% of marketers claim that videos help customers understand products. In summary, Digital analytics help you understand and improve the performance of digital marketing activities, by which, it accelerates the development of your e-commerce business. COVID-19 will forever change retailing, and its initial impact on e-Commerce is creating challenges to online selling & service no one imagined in January. Comscore data show that in the last twelve months $304 billion was spent via e-commerce in the U.S., with Travel accounting for $110 billion and Non-Travel (aka Retail e-Commerce) pulling in $194 billion. • Evaluate the role of m-commerce in business, and The COVID pandemic has shifted e-commerce in 2020, maybe more than any other time in history. Check out our recent article on video marketing. We want to see and hear people in a real-life context -- it’s meaningful. Traditional retail sales have declined but e-commerce has seen a year-over-year growth in U.S. and Canada. In order to understand how your videos are performing, practice good SEO standards and always check your metrics. Digital video is one of the most flexible ways to express a brand’s message with possibilities that extend past paid marketing and can provide a superior e-commerce experience for customers. From learning how to fix a flat tire on your bike to watching your favorite beauty guru applying the latest lipstick, customers are turning to video for early-stage ideas and inspiration. Your strategy should be defined for each audience and channel. Video is not only fun, it’s really one of the best ways to get up close to your audience and give them a real glimpse of what you and your business or your clients are doing. • Identify the unique features of e-commerce, digital markets, and digital goods. Here we’ll outline some best practices for digital marketers to create and share video, and highlight 5 key reasons why video is so crucial to your marketing strategy. As this industry solely based on the internet, Digital Marketing plays a major role in its growth because it is the only tool that can help in any business growth hacking through digital mediums. This is not only because they might be interested in making amazing videos, but because they’ll probably have to learn to incorporate video into their content in order to remain competitive. Sign Up, We use cookies to give you the best experience possible. Omnichannel Content & Commerce. With the growth of platforms like Amazon and YouTube, we have seen the traditional shopping journey swapped for a more digital-centric experience. Download a brochure today! If you can find people in your industry looking to boost their social following, this can be a great way of essentially getting free advertising. Role of Digital Marketing in e-commerce 6 years ago on Friday, November 21st, 2014 Driving or walking all the way to the shop, spending hours to purchase a thing or two and then waiting in the long queue to pay for it.. We’re simply using it differently. Why Video? 3 Psychology Secrets That Can Boost Your Inbound Marketing Strategy, Excel at Digital Selling: Reach Your Quota and Achieve Success, How to Become a Dynamic Content Dynamo and Increase Your Conversions, 6 Ways to Instantly Improve Your Product Page Conversions, DMI Postgraduate Diploma in Digital Marketing, Certified Social Media Marketing Specialist, Certified Digital Strategy & Planning Specialist, Offering a feel of face-to-face interaction, Offering audiences casual, interesting updates (eg: behind the scenes). Search engines love videos because they see them as high-quality content, so to this end, using videos in various types of content as well as on your main web pages can work wonders for your SEO -- as long as the videos themselves are optimized properly as well. And don’t forget about your call-to-action, which on YouTube usually consists of a little annotation suggesting that users subscribe to your channel. Instagram Stories and Snapchat are both awesome for offering people intimate glimpses or short, personal glances of what you’re up to and they are so great for creative tools. E-Commerce, S.Jaiswal – Galgotia Search Digital commerce jobs. Join the game and learn key digital marketing skills that keep you ahead of the pack. This would be why the world reportedly watches 1 billion hours of YouTube social video per day. For the most part, marketers today are no longer taking a pitching type of approach - the reason? Digital technology remains to be the core of e-commerce. Whether you create it or not, the shopping journey begins with video. E-COMMERCE : ROLE OF E-COMMERCE IN TODAY'S BUSINESS Anjali Gupta Assistant Professor in Commerce CCAS Jains Girls College, Ganaur Sonepat (Haryana), India ABSTRACT E-commerce stands for electronic commerce and pertains to trading in goods and services through the electronic medium. (Cisco). Digital marketing VS Social media marketing. Importance of E-commerce and Digital Marketing. Digital Video is The New Window Shopping. In my experience, a common challenge is where to start drawing up your digital marketing plan. Once shoppers know what they are looking for, they will often seek advice from others on what to buy. This is especially true for those who aren’t big readers (a good rule of thumb is to assume that people’s eyes could be tired from looking at a screen all day). 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