In 2016 it switched to Samsung Internet. Those aged 25-54 had the highest share of online shoppers among internet users up to 2016. Share this article. Online purchases by internet users increased by 17 percentage points compared with 2009 (Figure 1). Consumers in that age group now … With billions of dollars at stake, Walmart might be losing a battle it shouldn’t have chosen to fight. 5 Essential Online Shopping Statistics. 18. The Full Download 2019: • 2017-2018 transactional card data from Datamine. As we can see, shoppers are much more likely to be interested in clothing, consumer electronics, beauty products, computers, baby and children’s products. Shopping Begins Online. Free shipping is the most important factor for consumers when choosing a retailer. With shoes now a big fashion statement, it’s not surprising that footwear is predicted to bring in the third-largest amount of revenue, with £338 billion to be spent worldwide. Internet Sales as a Percentage of Total Retail Sales. Although the index has dropped for females, the female audience has grown at a far greater rate than males. The Three Most Common Categories of Online Shoppers… The report was based on demographic, lifestyle, and purchase data from Epsilon's Agility Audience platform as well as data from a survey of more than 3,000 consumers. Research and Markets Dec 30, 2019, 16:30 ET. The stereotype of the older generation as technophobes is slowly becoming inaccurate. This is not to say that the volume of mobile users is dwindling, in fact, the proportion of mobile shoppers has increased by 200% since 2015. Home / Economy / E-commerce. As we already discovered, online shopping is a near-ubiquitous activity; more than 96% of all American adults (ages 18 and above) used an e-commerce platform on a monthly basis. We can see that frequent online shoppers are much more likely to use Chrome, Samsung Internet (Samsung Internet refers to the Samsung browser typically on Samsung Android devices) or Amazon Silk. However, by their nature, the websites analysed had a Western-world bias, and this is reflected in the data. We would like to reiterate that our findings are based on a number of businesses with whom we work, so, whether you’re an agency or business, you might choose to undertake your own research to see what can be learned and used. 42% of US online shoppers have returned an item they bought online in the last six months. By the year 2021, worldwide retail ecommerce sales will reach $4.9 trillion. Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global. At lunchtime? So far, we have discovered that frequent online shoppers tend to be young females, looking to purchase clothing and beauty products. Black Friday shopping at brick and mortar stores dropped by 6% in 2019, and over $9.4 billion in online sales happened on Cyber Monday. Eight out of ten Australians shop online. Our findings are indicative and not gospel. However, this was not always the case. Whether this is due to trust, technical ability or other factors, the data remains the same. The first caveat pertains to the data: Website traffic, aggregated from Google Analytics accounts with demographic and interests data enabled. This has changed significantly over the last four years with the probability of online shoppers reacting to display advertising and paid search. They are much more unlikely to visit at the weekend. U.S. online shopping device usage 2019, by generation U.S. digital buyer penetration 2019, by age Retail sales of youth electronic toys in the U.S. from 2011 to 2019 A test-and-learn approach to new marketing activity is essential to ensure the best performance and avoid waste. This gives us an insight into why certain demographics of shoppers are going online for their groceries. It does not, however, allow insight from one variable to be combined with other variables. They are much less likely to visit in the early hours. A number of websites with a UK-wide reach and a mass-market audience were analysed, using over 10 million data points. 1 in 5 people are passive users, who prefer to shop for things in person and only use the internet sparingly for purchases. Last modified on Wed 10 Jul 2019 11.57 EDT . Tell us whether you accept cookies. 90% of Canadian online shoppers own a smartphone and almost 60% have used it to buy something online, according to eTail Canada’s 2019 Director’s Report. By 2020, every one out of ten items will be bought online. Across all demographics, online shoppers fit into 5 distinctive personalities with their ecommerce present. Chart of the Week: E-Commerce Demographics – Who Shops Online? Mon 8 Jul 2019 19.01 EDT. The start to 2020 has seen growth rapidly accelerate due to … (Statista) 4. 162. Chart of the Week: What Do New Home Movers Do Online? Let’s begin with some general online shopping statistics to give … Any campaign strategy based on this data should be properly tested to see if your findings match ours for your particular target audience. But what do these users look like and how has this changed over time? Online shopping is poised to keep on growing. Do your findings differ from ours? To do this, the data below has been analysed using indexing (each data set shows how the frequent online shoppers differ from the overall population). The data covers in-store and online shoppers who were surveyed between January and November 2019. 1. This can be attributed to the fact that many of men’s purchases are in high-value categories like luxury goods or electronic items while those for women are in lower-value c… We will now take a look at their age, gender and in-market segments. The e-commerce landscape continues to heat up: just this week, Walmart and Sam’s Club announced plans to take on Amazon/Whole Foods’ same-day grocery delivery service by launching its own delivery program in partnership with Instacart. New possibilities. Analysing social media traffic and demographics, Answering difficult questions: a day in the life of a data analyst. [17] 28% of online shoppers are likely to comment on social media when dissatisfied. 34% of online shoppers said that social media influences their purchases. In 2019, Gartner predicted that 100 million consumers will shop using AR by 2020, so it will be interesting to see how that shakes out in the coming year. In contrast, the oldest age group of adults (those aged 65 years and over) has shown the largest growth over the last decade, from 16% in 2008 to 54%. Prior to Verto, Connie held positions at ABB and Gigaom, and worked with brands like AOL and Zendesk. Registered in England: 06459835. 23/04/2019. Percentage online shopping user South Korea 2017, by type Middle East & Africa: number of digital buyers 2014-2019 Digital buyer penetration in Europe 2017-2024 1. Australian Online Shopping Report for 2019. If they can’t get that on your site then they will simply go to your competitors’ sites to get what they need. Learn more about subscriptions here. Millennials (those between the ages of 18-34) are slightly underrepresented, accounting for only 30% of the online shopping population. Tags: The Consumer, Food, Drug, Mass … Today's tech-savvy shoppers are transforming the retail landscape by demanding what many companies struggle to deliver-innovation and excellence across all channels. [17] 23% of online shoppers purchased products on a social media network. This has been created using the in-market segmentation in Google Analytics which will help identify the products people are interested in at that point in time. However, online food shopping gaining momentum in the Philippines, and Statista reports that the country’s online grocery market is amongst the fastest-growing in the world. Same culture. With some of the biggest digital and traditional retailers vying for consumer dollars and attention, what is the demographic makeup of U.S. shoppers (among adults, ages 18 and above)? Get our best articles delivered straight to your inbox. . However, when we look back in 2015, we can see that changes to the likelihood of being a frequent online shopper have occurred. You may also be interested in our Who Shops Where reports on Apparel and Beauty and Grooming. Share. This is important as understanding when shoppers are online can help guide the targeting of paid marketing ads such as display advertising. Even though the overall sales were high, in … The data will be biased accordingly. Amazon shoppers in the United States tend to be wealthier and more educated than the general population, according to recent research from Epsilon. Figures reported by IGD Asia paint an even more optimistic picture. In 2019, a poll by Marist College and National Public Radio (NPR) found that 76% of all United States adults shopped online, with 25% doing so at least once a month and 16% at least once a week. Registered office: 47-49 Colegate, Norwich NR3 1DD. Readers may also be interested in our Online Grocery Survey 2019 report. Interestingly, frequent online shoppers are much more likely to visit sites via desktop devices compared to the overall base. 45 Ecommerce Statistics You Need to Know in 2019 Brad Smith Last updated: June 4, 2020 ... Nearly 70% of US online shoppers said that their most recent return experience was “easy” or “very easy,” and 96% would buy from that retailer again based on that experience. Ecommerce Statistics. 16. Tags: The Consumer, Food, Drug, Mass … One in 10 US shoppers has subscribed online to a meal kit delivery service at some point in the last 12 months (vs. 5% in 2018), with men adopting them at a higher rate than women (12% vs. 8%). Jump right in for more details. Small Business Saturday saw an 18% increase in sales. Connie is the global content marketing director at Verto Analytics. Online Shopping in Current Numbers. The average order value (AOV) of purchases from basket abandonment emails is 14.2% higher than typical … by Adam Read, Senior Data Analyst 10 minute read. This has only been the case in 2018, prior to which, frequent online shoppers were much more likely to be on mobile. Report: The E-Commerce Ecosystem: The State of Cross-Device Digital Shopping, Report: Leveling Up Your Mobile Game: Using Audience Measurement Data to Boost User Acquisition and Engagement, Verto App Report: User adoption, loyalty, and engagement. For the purposes of this chart, we define “online shopping” as any engagement with a property or platform included in our e-commerce category, such as a website or app. Learn more about subscriptions here. We are on the cusp of high street Armageddon with 51% of shoppers choosing to purchase online. Your details will be stored only to allow direct response to your enquiry; they will not be distributed to any other party, or used for marketing purposes; UNLESS:- If you selected the email newsletter option, you will receive periodic newsletters containing industry and company news, views and analysis. Grocery Market Focus: The … Annual Growth in Online Grocery Spend by Country January 2019 DataReportal. Let us know in the comments section below. The characteristics of frequent shoppers may surprise you especially when you know how much they have changed over a short period of time. With each passing year, the numbers continue to grow in favor of these entrepreneurs. We would like to use cookies to collect information about how you use ons.gov.uk.. We use this information to make the website work as well as possible and improve our services. See Walmart shopper demographics such as age, income, education and ethnicity. Who Shops Online? In this report, we look at the demographics of in-store grocery shoppers. The frequent shopper audience is much more likely to be female and this has changed very little since 2015. Based … The percentage of people who are proactive protectors of their private information and purchase things based on the transparency of privacy policies: 17%. This report is for Premium subscribers only. Now we know who these users are, we can now look into what they are using to shop online with. Further down, underwear and hosiery are also big earners, with a combined £401 billion reve… https://vertoanalytics.com/wp-content/uploads/2019/03/verto_logo_rgb.png, https://vertoanalytics.com/wp-content/uploads/2018/02/verto-analytics-chart-week-ecommerce-demographics-feature-img.png, 2018 State of Cross-Device Digital Shopping, Walmart and Sam’s Club announced plans to take on Amazon/Whole Foods’. In an effort to offer insight into an expanding demographic, iPrice recently conducted research that studies different online consumer profiles in Singapore. 485 shares. In 2019, 14 percent of women and around 13 percent of men had purchased food or beverages online from stores or meal-kit providers in the previous three months in Great Britain. Voice Search, Text, and Mobile Online Shopping Statistics. Interested in learning more about our insights on e-commerce and online shopping behavior? Figure 6: Money spent on online shopping, EU-28, 2019 (% of individuals who bought or ordered goods or services over the internet for private use in the previous 3 months) - Source: Eurostat (isoc_ec_ibuy) More digital buyers purchase clothing online in 2019, with online sales will increase 14.8% year over year, compared with brick-and-mortar growth of 1.9%. If a statistically significant improvement on a test happens and you have confidence in the data, only then should a campaign be rolled out. As we can see from the chart above, online shoppers are far more likely to be between 25 and 44, and much less likely to be older than 55. Plus purchase behaviors such as basket size, shopping trip time, and retailer affinity For example, women make up the slight majority of online shoppers while men are more likely to make larger purchases online. 75% of online shoppers want more companies to have the same level of service as Amazon does (Wunderman Thompson) 8. This data analysis is based on website traffic from January 2015 to January 2019. Since more people have started to shop online, the overall behaviour of frequent online shoppers has changed significantly within four years. Is it at weekends? • NZ Online Shopper Survey 2018 commissioned by NZ Post, interviewing over 2,000 New Zealand online shoppers from 22nd November to 4th December 2018. 276. May 28, 2019 premium. Your email address will not be published. When she's not tracking down (and telling) interesting stories behind Verto's data and people, she's busy cycling around Berlin in pursuit of strong coffee and interesting music. Same team. If the value is greater than zero, it means that a specific trait is more common than the ‘average’. But we have discovered that this is changing over time as the audience is getting older, more male and includes growing trends towards travel and software. Calling it ‘Armageddon’ is probably a little extreme, but websites now give customers more choice, cheaper prices and next-day HOUR delivery (thanks Amazon). This shows that your website’s visitors are now much more likely to be frequent shoppers. This website is no longer receiving updates – for all of the latest news and insights please visit gravityglobal.com. (Narvar) 59% of US online shoppers said that they want to receive notifications about the status of their refund. 45 Ecommerce Statistics You Need to Know in 2019 Brad Smith Last updated: June 4, 2020 ... Ecommerce statistics: Returns. As we already discovered, online shopping is a near-ubiquitous activity; more than 96% of all American adults (ages 18 and above) used an e-commerce platform on a monthly basis. … 47-49 ColegateNorwichNR3 1DD +44(0)1603 878240, 69 Wilson StreetLondonEC2A 2BB +44(0)1603 878240, Clock BarnLittle Baldon, OxfordOX44 9PU +44(0)1603 878240. Only in the last few months has male growth overtaken the female audience. By looking at the frequent shopper density of a number of websites we can see how much this user group have changed from 2015 to 2019. Readers may also be interested in our Online Grocery Survey 2019 report. We are on the cusp of high street Armageddon with 51% of shoppers choosing to purchase online. While men and women shop with about equal frequencies, on average, men spend more per transaction ($220 for men vs. $151 for women). 7. 84% of people will abandon a purchase if they’re dealing with an unsecured website. But this has significantly changed as those who traditionally used the high street came online to shop – older people and men. • Other eCommerce research and reports referenced in the footnotes where appropriate. For example, if we found that male users were more responsive to a marketing campaign and rainy days have more campaign responses, we cannot say that male users on a rainy day will be more responsive; we can only say that males or rainy days are more responsive. With so many shoppers scouring the internet for the best deals to save them time and money, you need to make sure your website offers the best user experience possible. 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