You really need to have a good reason to justify this expenditure. 1. Like a television series, some magazines run stories in one edition and continue them in the next one, encouraging their ardent readers to buy successive editions. 7 reasons to advertise on social media. "One of the most common ways is to make you think you are missing out by not having whatever it is they are advertising. B) Magazines have not benefited from advances in communication technologies. Advertising online has become very popular in the last decade and has surpassed the expectations of most of the advertising experts. For every website ads are a major source of revenue. ... Social Media provides varied platforms and numerous advertising formats. Criticisms of Advertising: Despite its various advantages, advertising has not been free from criticisms. One can therefore also say that money spent on advertisement is an investment and not a waste. C) Magazines typically use a mass marketing strategy. One of the beauties of social media advertising is that it offers something for everyone. Burden upon Consumers: For example, if your company sells makeup, you can display beautiful images of models’ faces, alongside your product. One example is a junior unit, which is a large ad (60 percent of the page) placed in the middle of a page and surrounded with editorial matter. A less expensive way to use magazine space than a bleed or cover position is to place an ad in unusual places on the page or dramatically across spreads. Many readers buy magazines to know what their favorite celebrities have been up to. As an advertising strategist, my advice for brand managers is to think long and hard about not only the content, but also the emotions that might be evoked by their advertisements. Because of its cost, magazine advertising is not appropriate for most small businesses. In each area, one is to look in for the advertising ability and the achievements in the light of preset objectives. 60% revenue of Google is generated from ads and the same goes for Facebook. As the world moves away from the world of print to the world of digital, does this marketing investment still make sense? If your business is upscale, it might be an appropriate choice. A) Magazines have long lead times and deadlines that can reduce flexibility. If you want to reach middle-aged adults and older you can use Facebook. 53) Which of the following statements about magazines as an advertising medium is true? The main reason is that advertisement benefits not only different sections of society but also the society as a whole. 1) Online Advertising. One of the most attractive aspects of magazine advertising is that you can use high-quality images that are printed onto glossy pages that attract readers and get them to observe the product or service you are selling. 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